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White Label Cloud Service Definition

The cloud is much more nebulous, and “if you`re a good solution provider, you`re going to sell a service that addresses a specific customer problem and has conversations about the business benefits of a particular service,” as opposed to technical issues, April said. The customer will be primarily interested in the reputation of the vendor rather than the product on the backend, as they are now more likely to sell to industry leaders than to the IT department, she said. Cloud solutions enable businesses to ensure that their operations are as productive, efficient and profitable as possible. Cloud solutions, for example, can easily scale up and down, be much easier to manage, and allow employees to work from anywhere. This feature makes businesses more agile, which is essential in today`s business environment where remote work is becoming increasingly popular. You should always exercise caution when switching to a white label supplier. It`s important to remember that you may not have control over the thinking and decision-making behind the changes. When errors occur, new features are requested, or updates are needed, you need open and clear communication channels with your provider to protect your own customers from disruptions. Finally, you need to think about the services you want your company to offer in five years and check if your provider`s vision aligns with your vision. When companies can be more efficient and their teams more productive, they can better serve their customers and have a competitive advantage in the marketplace. This is even more possible if they can implement cloud solutions before their competitors.

ElasticHosts, a UK-based cloud provider with ambitions for North American expansion into the channel, launched its white-label program last year to go to war with bigger cloud enemies like Amazon. However, there is a problem with easy resale. When companies resell one provider`s cloud solutions, they simply act as intermediaries and promote services that another company has developed. As a result, they are not building their own brand and credibility in the highly competitive market. They also do not create or promote customer loyalty. For reference, and based on a recent survey, 95% of companies believed that cloud solutions would reduce their overall maintenance costs. With about 75% of U.S. companies now using at least one cloud application, reliability and quality are also at the top of the list. Even if a company decides to invest in its own data center, the superiority of service, security, and quality of a third-party cloud is likely to be far beyond what a provider could achieve alone. So when customers buy a hosted exchange service from the Guarendo company, Ecotech says, from the interface to the contractual paperwork, with little mention of the intermediary.

Guerendo said Ecotech typically has more challenging customer relationships when it comes to marketing branded services, rather than a co-branded or supplier-led approach. White label cloud services refer to the concept of creating a product and selling it to multiple vendors for rebranding and resale. After gaining a foothold in the music and food industries, the strategy is now being adopted by more and more companies in the online industry. What are the benefits of a white label cloud service? Which sectors of the IT industry can benefit from a white label offer? What should you look for when choosing a white label supplier? CloudTweaks investigated. A provider that sells cloud computing infrastructure to organizations that resell cloud services to customers under their own brand. See Cloud provider and Whitebox. For many solution providers, this is the best of both worlds: providing a variety of cloud services with your own company name without the cost and headache of a data center. The provider offers customers the opportunity to choose their own resale value, add 100% of their own brand image without mentioning Canadian Cloud Backup and use the Canadian Cloud Backup data center as if it were the customer`s own.